3 Proven Benefits of Employee Gamification You Need to Know

If you’re on this page, it’s because you are wondering about the benefits of employee gamification. Are you thinking of implementing it in your workplace? Then you are in the right place.

Employees are central to whatever your organization is doing. It is a good idea to properly take care of them. The benefits of employee gamification are endless. In this blog post, you will learn about three of those benefits.

But first things first.

What is Employee Gamification?

Gamification is the process of implementing game elements in non-game settings. 

Logically, employee gamification is adding game elements to the (digital) workplace.

When people hear the word gamification, they think about games. And isn’t playing the opposite of working? 

Not really. 

As gamification is being used in multiple fields, why not implement it in the routine of your organization’s employees. 

That’s a good question. Why would you do that?  

The Benefits of Employee Gamification

1. Boosting Employee Engagement

Do you think your employees are engaged in work? If you answered this question with either yes or no, how do you know? Did you ask them? 

The Harvard Business Review Analytics Services conducted a large scale research to understand the impact of employee engagement on performance. To achieve this, they surveyed more than 500 business executives.

The report states that 71% of respondents claimed that employee engagement is critical to business success. 

In contrast, according to Review 42, 70% of employees do not feel engaged with their organization. As you may have figured it out, this has sizable consequences.

Disengaged employees cost the global economy between 450 and 550 Billion USD. That’s crazy! 

Fortunately, Zippia confirms the benefits of employee gamification. According to them, 90% of employees claim they are more productive because of gamification. Moreover, employees experience a 60% increase in engagement because of their gamified work experience.

Ultimately, one of the benefits of employee gamification is providing your employees with a reason to wake up and not dread their workday.

2. Branding Through your Employees

When we think of branding, we think of the red of Coca-Cola, the blue of Twitter, or the bulls of Red Bull. 

However, branding is way more complex than logos and colors. 

Let’s try something.

I want you to think of a bank. Now, picture the people working in the bank, how they are dressed, how they are shaved, and how you think they behave during business meetings. 

Now think of artists in an art gallery and try to picture the same things. 

All of those ideas are merely in your head.

This is the difference between the organization that exists (the building, the people, the furniture,…) and the brand (whatever the organization reflects).

If you offer a great experience to your employees where they feel engaged, that will reflect well on your organization.

Also, don’t forget. People talk. 

Your employees are the ambassadors of your brand. Employees have great power in shaping your organization’s image. 

Take as an example Deloitte’s Maverick program. Deloitte implemented this program in order to foster engagement in its branch in India. One of the goals of the program was brand building where they aspired to create a sense of pride in the employees. This will necessarily reflect on Deloitte’s reputation. Resulting in an attractive company to potential employees and future customers.

3. Team Building

With companies growing larger and larger, it became increasingly hard for employees to connect with their colleagues. This results in employees feeling alienated.

A sense of belonging is important to the employee’s engagement. 

According to Qualtrics, only 20% of employees who lack a sense of belonging are engaged, compared to 91% of those who feel they belong. 

Feeling alienated will most certainly affect employees’ productivity and engagement. 

Employing gamification to set friendly competitions or engaging in team building activities can give the chance to the employees to bond more, and collectively create a sense of belonging. 

If you’re spending your whole day in the office and not having the slightest interaction with your colleagues, that will definitely affect you. 

Conclusion 

You have learned about the main benefits of employee gamification. If you’re interested in learning more about gamification, check out our blog. Also, check our products to be the one who makes his employees loved.

Written by:
Majdi Hentati

About the author:
When he’s not writing, Majdi is either thinking about copywriting, reading or sleeping. He helps you to write compelling copies to reinforce your e-reputation. If you want to connect with him, he’ll be delighted to chat with you on his Linkedin.