Interactive inspiration tour through Haarlemmermeer with a tailor-made GPS game

Situation

An organization organized an inspiration tour through the municipality of Haarlemmermeer, in which participants visited various companies to promote the region. The challenge was to make the tour not only informative, but also interactive and dynamic. The organization was looking for a way to actively involve the participants, so that they not only listened, but also really got to work with the environment and each other.

Solution

UP Digital developed a custom GPS game, fully tailored to the route and the locations visited. During the tour, participants were guided through the game to various stops, where they were asked questions and assignments about the location. After answering the questions, they immediately received additional information about the place, which allowed them to learn more about the companies and the region in a playful way.

In addition, participants could earn extra points along the way by completing additional assignments. This ensured that the whole group remained active, not only with the content of the tour, but also with each other.

Result

The game brought an extra dimension to the inspiration tour and provided a day full of energy, interaction and fun. Instead of passively traveling from location to location, participants were engaged and competitive throughout the day, leading to a unique and memorable experience.

The result? A day full of laughter, screaming and roaring, where participants not only discovered the region in an interactive way, but also made new connections and got to know each other better.