Tailor-made City Game as an interactive route through the city

Situation

An organization was looking for a unique and interactive way to guide participants from a certain location in the city to another location . Instead of a standard walk or taxi ride, they wanted to create a fun and dynamic experience that made getting around part of the event.

The challenge? To develop a game that not only determined the route, but also ensured engagement, competition and fun along the way.

Solution

A custom City Game, fully tailored to the route and the wishes of the customer. The starting point and end point were specifically determined to fit in perfectly with the event, and along the way, participants had to complete challenging assignments and questions to progress.

The game allowed the participants to:

• Discover the city in a new way, with interactive assignments that matched the environment.
• Working and playing in teams, which created energy and competition.
• Were led from A to B in a playful way, without it feeling like a mandatory part of the event.

Because the game was completely digital and played on smartphones, no additional guidance or materials were needed, which gave maximum flexibility.

Result

The City Game turned a simple movement through the city into an experience. The participants were active, engaged and on the move, while being guided effortlessly from one location to another.

This case shows how gamification can contribute to event logistics: not only as entertainment, but also as a practical and interactive solution to move participants in a fun and efficient way.

With this tailor-made approach, UP Digital once again proved how custom City Games can be perfectly tailored to the wishes of each event.